ANNUAL GENERAL MEETING
AN ADVENTURE DRIVEN BY INTERNATIONAL EXPANSION
FABRICE MEGARBANE, Chief Global Growth Officer
At the Annual General Meeting, Fabrice Megarbane, Chief Global Growth Officer, presented L’Oréal’s strategy for unlocking new growth opportunities in emerging markets.
“Our new ambition to win over consumers in emerging regions comes at a time of major demographic transformation. We estimate that 45% of our 4.2 billion potential consumers live in these regions today.
Our action plan for emerging markets is based on three levers: launching new brands; mastering new e-commerce channels to capitalise on the digital boom; and delivering relevant product innovations and new ways of engaging with local consumers.
To drive our expansion and remain close to consumers, we have built a robust operational and research footprint comprising 36 production facilities and six regional Research & Innovation centres.
We have a clear strategy for accelerating our geographical expansion over the coming years and attracting new consumers worldwide.''
Brand globalisation
The launch of CeraVe in India in 2024, driven by the superior efficacy of our products, a medical prescription model and highly effective use of social media, enabled us to reach more than 7,000 pharmacies in the country in this first year on the market.
Local innovation
Thanks to our Research & Innovation centre in Rio de Janeiro, we have developed a new formula specifically adapted to the needs of Brazilian skin: Garnier Vitamina C Toque Seco moisturiser.
DYNAMIC SHAREHOLDER RETURN POLICY
DIVIDEND PER ACTION (IN EUROS)
Preferential dividend of +10% for shareholders who continuously hold their shares in registered form for a minimum of two full calendar years, up to a maximum of 0.5% of the capital for the same shareholder.